Jobs to Be Done Customer Interview Guide
A guide to understanding what your customers really want so you can skyrocket cold outreach response rates
If you ask someone why they bought PX90 they’d probably say something like this:
“I want to get in shape”
“I want six pack abs.”
“I want to lose weight.”
But that’s not what they “really want”. Those things are just means to an end.
How does “losing weight” help them kick more ass?
How will “losing weight” make them happier?
In other words, what do they REALLY want?
What they really want is:
“To attract hotter girls/guys after my divorce.”
“To have my friends look at me on Facebook and like/comment on my picture.”
“To look at my thighs and not see them rubbing.”
“To look good in clothes at a wedding.”
“To throw away my fat clothes.”
Unfortunately, you don’t know what people really want because you’re probably not your target audience. If you sell to marketers, you probably not a marketer.
And people won’t typically tell you what they want if you ask them.
They’ll provide surface level answers like “I want to lose weight.”
Knowing your prospects “real wants” will give you sales superpowers because you’ll be able to use their secret buying language in your outreach to skyrocket response rates.
When you use your customers words, you’ll drastically increase your response rates because you’ll be joining the conversation already happening in their mind. They’ll think you’re talking to them because you’re speaking their language.
But how to you understand what you customers really want if they won’t tell you?
That my friend is what this guide will teach you.
I teach people how to sell without selling their soul. It's as simple as that.